The Curtis Group | Planning - Fundraising - Marketing

Focus on Philanthropy

A blog by the staff of The Curtis Group

The Case for Emotion

Posted September 30, 2009 by Nancy Chapman.

One of the most rewarding aspects of my job with The Curtis Group is writing case statements for our clients, for two reasons. First, as a writer, it allows me to get lost in a project for a bit, to “zen” on it, as creative folks say. Suddenly the day is over and I don’t even know it.

Second, it’s the most powerful way I use my skills to make a small, positive difference in the world. This may sound corny, but often at our staff meetings, one of us will bring up how fortunate we are to do this work. That’s how our anniversary tagline came about: “Celebrating 20 years of work we love.”

In writing a Case for Support (which, by the way, is also a great tool for educating new board members and volunteers), it’s vital to include facts and data. Donors, especially major ones, want specifics about how you’re helping people, how you’re measuring results. But if your case doesn’t move the reader emotionally, if you don’t reach the reader’s heart, you may not get a gift. Because the heart is where giving begins.

So remember to weave the facts and data of your case in and around your heartfelt stories. And if your case moves you while you’re writing it, you’re on the right track.

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